YWCA Olympia Launches Brand Awareness Campaign
Olympia, WA January 25, 2016 — Today, YWCA Olympia, alongside YWCA USA and more than 220 other YWCAs around the country, launched a brand awareness campaign, meant to reintroduce YWCA, share its life-changing work, and invite people to join us on our mission to empower women and eliminate racism.
“We are excited to be part of this national effort to reveal this new brand awareness campaign which will stand as a powerful symbol of how YWCA continues to drive real change, every day,” said YWCA Olympia Chief Executive Office Hillary Soens.
YWCA Is On A Mission
For over 150 years, YWCA has been at the forefront of the most critical social movements — from voting rights and civil rights, to affordable housing and pay equity, to violence prevention and health care reform. But despite important work being done on the ground by more than 220 local associations across the country, not enough people understood the size, impact, or relevance of YWCA.
Today, YWCA is one of the top 25 largest charities in the U.S., according to NonProfit Times, with total revenues of more than $775 million. YWCA helps more than 2 million women and children each year in the U.S., and worldwide, YWCA serves 25 million women and girls in 120 countries. At YWCA Olympia, we:
- Ensure all women have skills and opportunities to gain financial stability through our Women’s Economic Empowerment Program.
- Prepare girls to enter the science, technology, engineering and math (STEM) industries through our Girls Without Limits! Camps.
- Develop healthy and resilient girls that thrive with Girls Circle after-school support groups.
- Support health and human dignity through hygiene at The Other Bank.
But there is still unmet need. With this brand awareness campaign, we invite the public to join us on a mission, and help even more women, children, and families.
YWCA Olympia is on a mission to eliminate racism and sexism to advance the political, social and economic status of all women and girls. YWCA Olympia is part of an international movement serving over 2 million in the United States and 25 million worldwide working to eliminate racism, stand up for social justice, help families and strengthen our communities.